Merriam Webster defines the word goal as: the end toward which effort is directed. Goals can define and improve your life and if last year taught us anything itâ€™s that life can change in an instant. With all the changes, priorities can become clearer for many and the health of your business is probably at the forefront. Forbes predicts in 2021, marketers will experience budget cuts and even smaller teams. But, by doing this, companies are setting themselves up for failure. During an economic downturn, companies that pull back and starve marketing efforts, do not perform well. And, when our consumerism-driven environment reengages, those brands will be further behind than they were when they made those budget-conscious decisions.Â
So how do you stay on top when it comes to your marketing efforts? Investing in your brand identity and tailoring your messages to create a unique experience for your followers is just one way. Here are some trends to watch for in 2021, according to Social Media Examiner.
#1: SEO Drives Organic Instagram Visibility
To further help Instagram categorize your account, you want to consistently post content thatâ€™s relevant to your niche.
#2: Reels Ignite Organic Instagram Exposure
The time to embrace short-form video marketing is now. Instagram Reels can be 15 or 30 seconds long and I like to think of them as stories on steroids. Reels donâ€™t have to be intimidating. They can be as easy as talking to your camera, just like stories. What makes reels so engaging is the fact that you can add music and text to keep things interesting.
#3: Brick & Mortar Stores Embrace the Shift to Online Shopping on Instagram
As we become accustomed to the â€œnew normal,â€ businesses need to pivot to ensure sales keep coming in and numbers exceed previous years. Any traditional operation that can be turned into an online process will do so, and all in-person contact will be limited.
#4: Brands Must Humanize
Smart businesses will understand that being transparent, authentic, and even vulnerable is smart marketing in 2021. People connect with people. This means the brand should be personified in a way that reveals who they stand for and what they stand for.
#5: Facebook Advertising Success Is Tied to the Customer Lifecycle
As the online marketplace continues to become more saturated and Facebook advertising costs continue to rise, returning to the foundational aspects of running ad campaigns on Facebook and Instagram will be critical to success.
As we turn the page on another year itâ€™s more important than ever to focus on marketing incentives to keep our business as healthy and strong as possible. At Loyalty Health we understand you want to focus your time and effort on running your business so let our team of professionals do it for you! We offer digital marketing solutions with your specific goals and needs in mind. Just some of our many services include SEO, targeted geofencing, digital advertising, and much more!
- Loyalty Health fills a void we noticed from our past experiences working in the business industry with owners. We are a proud one-stop-shop that can provide all 3 critical services... Digital Marketing, Merchant Processing, and H.R. Payroll all in one spot
- Our team understands all the challenges, emotions, risks, as well as rewards that owners go through. That is why Loyalty Health was created. To provide an experience, that is positive and rewarding for business owners, unlike any other experience or partnership they have had before.
- Loyalty Health is here to provide you... More loyal customers + Happier employees + Eliminated expenses and Increased revenues. Let us show you how!