The Beginner’s Guide to Google Analytics

Things to Consider When Using Google Analytics

If you want to know how your website is doing, then you need to be using Google Analytics. Whether you are letting someone else manage your website or doing it yourself, you can find out many useful things when you take a look at the statistics contained in this useful program.

To use Google Analytics, you will need to enter basic information to generate a tracking code. You do this by signing up with your permanent email address and entering that tracking code into the other code on your website. The following provides an overview of some of the things you will want to consider when using Google Analytics.


When you study your Google Analytics data, you can learn a lot about where the people on your website are coming from. You can see the number of people who are arriving at your website from Google. You can also find the number of people who are arriving at your website from other sources as well as the number of viewers who arrived after typing your website directly into the address bar.

Bounce Rate

Your report will also show your bounce rate. This represents the number of people who are leaving your website without continuing on to another page. Studying this number can show you where you may be losing customers. You can also see how this number changes over time, which is very helpful in deciding whether updates to your website are helping or not.

Mobile Report

More people than ever before are using mobile, and you need to make sure that they are landing on your page. Your Google Analytics will show you the platform that people are using to browse your website. This data can be used to adapt pages according to your visitors’ browsing habits.


Google Analytics data lets you generate a heat map that helps you see what percentage of visitors are taking the action that you want them to take. You can also see the pages that are attracting the most traffic. This can help you decide which pages to place high in your navigation system so that they are easily accessible.

Google Analytics data also lets you see the amount of traffic that is new to your website and how it compares to returning customers. If a person is signed into a Google account on all their devices, then they are counted as returning. Otherwise, they are counted as new when they change devices.

If you watch these key areas with the help of Google Analytics, you will have a much better idea of how your website is performing. Then, it is easy to make changes and watch your analytics to see if they improve.