If you’ve been in business long enough to see marketing evolve you’ve probably heard the term SEO gets thrown around a lot, but what exactly does it mean? Here’s the lowdown on everything SEO, according to MOZ.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let's break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
How Does SEO work?
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo! Bing, or whatever search engine you're using magically replies with a long list of links to web pages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
The professional experts at Loyal Health can dramatically Increase your customers, your sales, and your revenues, by using our proprietary proven SEO ranking methods to jump ahead of your competition and stay there. Want more? We can also handle all your Pay Per Click, Google AdWords, Facebook Lead-ads, Social Media Marketing, and Search Engine Marketing (SEM). If you have any questions regarding these and other services afforded to you by Loyalty Health, consider scheduling a twenty-minute call with your Success Manager today, and or call 800-411-6022 today to discover how we can help grow your business.